FACULTY ACHIEVEMENTS MBA

Dr B. Muthukrishnan
• Dr. A. P. J. Abdul Kalam National Academician Award (2026) – Conferred by Welred Foundation for outstanding contribution to the field of Education

2025-26

• Ramesh Naik. (2026) Sentiment Analysis of Financial News Using  NLP and Machine Learning for Stock Market. 2025 World Conference on Cutting -Edge Science and Technology,IEEE  Xplore.
• Kishore Kumar. D., (2026). Impact of Artificial Intelligence-Driven Talent Analytics on Marketing Performance and Financial Outcomes of Organisations. Journal of International Commercial Law and Technology,7 (1). 174-180.
• Vasantha Lakshmi, B., & Irfan, M. (2026). A study on talent management and performance management systems in organization. International Journal of Innovative Research of Science, Engineering and Technology, 15(3), 4060–4066.
• Irfan, M., & Vamshidar, B. (2026). Analyzing the effects of employee attrition on organizational performance. International Journal of Innovative Research of Science, Engineering and Technology, 15(3), 4067–4072.
• Ramesh Naik Vankadoth, & Muthukrishnan, B. (2026). Comparative performance of technical indicators in equity market trading: An empirical evaluation using Indian stock market data. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3322–3330.
• Muthukrishnan, B., & Ramesh Naik Vankadoth. (2026). An empirical study on the effectiveness of money flow index (MFI) in predicting stock price movements in selected Indian companies. International Journal of Advanced Research in Education and Technology, 13(2), 647–653.
• Nayamath Basha, & Saraswathi. (2026). A study on factors shaping consumers’ attitude and perception towards e-shopping in Hyderabad city. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(2), 1051–1056.
• Saraswathi, & Nayamath Basha (2026). Risk–return dynamics in equity investments: A comparative ROI-based analysis. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3331–3337.
• Ramesh, R., & Venkateswara Rao, P. (2026). Marketing strategies of automobile dealerships in India: A study of Varun Motors Pvt. Ltd. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 224–228.
• Laxmi, K., & Sreedhar Reddy. (2026). A study on the impact of e-commerce on consumer behaviour and business performance. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 184–187.
• Sreedhar Reddy, & Laxmi, K. (2026). A study on tracking customer experience and its impact on customer satisfaction and business growth: Evidence from Maharaja Developers. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 188–192.
• Suresh Kumar, & Nandini. (2026). An equity risk–return analysis of selected Indian power sector companies. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 193–199.
• Deepthi, & Vasantha Lakshmi, B. (2026). A study on impact of behavioral finance in investment decisions—India. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 200–209.
• Nandini, & Suresh Kumar. (2026). Enhancing sales performance through market segmentation: A comprehensive empirical study of Cadbury India Ltd. International Journal of Advanced Research in Education and Technology, 13(2), 642–646.
• Kishore Kumar, C., & Naveen Kumar. (2026). A study on market awareness at Mithra Agencies Pvt. Ltd., Hyderabad. International Journal of Innovative Research of Science, Engineering and Technology, 15(3), 4053–4055.
• Laxmi, & Masrath Ayesha. (2026). Cointegration of Indian stock market with global stock markets: An empirical study. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3338–3341.
• Naveen Kumar, & Kishore Kumar, C. (2026). A study on organizational climate and its impact on employee performance at NTPC. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 210–213.
• Jayanthi, & Vasantha Lakshmi, B. (2026). A study on futures contracts with reference to risk management and price volatility in the Indian cement industry. International Journal of Multidisciplinary and Scientific Emerging Research, 14(1), 214–223.
• Masrath Ayesha, & Laxmi. (2026). Impact of digital learning and training tools on the performance of corporate employees. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3342–3345.
• (2025). Examining the Effects of the Hybrid work Revolution on IT Company Employee Performance. Journal of Science Engineering Technology and Management Science. 2(9), 181-185.
• Kishore Kumar, D., & Harish Reddy, K. (2025). A study on performance appraisal system at Global Hospitals. International Journal of Innovative Research of Science, Engineering and Technology, 14(10), 20477–20479.
• Venkateswara Rao, P., & Ramesh, R. (2025). AI-driven social media analytics: Enhancing trend detection and campaign performance. International Journal of Innovative Research of Science, Engineering and Technology, 14(12), 23439–23445.
• Kanaga Durga, & Preethi Jyosthna (2025). A study on unit linked insurance planning system with special reference to Kotak Life Insurance. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 8(12), 15631–15637.
• Harish Reddy, K., & Kishore Kumar, D. (2025). Impact of succession planning on job satisfaction at Mother Dairy. International Journal of Multidisciplinary and Scientific Emerging Research, 13(4), 2360–2364.
• Preethi Jyosthna, & Durga, K. (2025). An empirical study on employee motivation and job satisfaction: Evidence from a pharmaceutical organisation. International Journal of Advanced Research in Education and Technology, 12(6), 3919–3922.
• Vamsidhar, & Vasantha Lakshmi, B. (2025). A study on the growth and consumer behavior in Indian e-commerce industry. International Journal of Advanced Research in Education and Technology, 12(6), 3912–3918.
• Md Irfan, D. (2025). Performance of cryptocurrency in comparison with traditional financial markets. Indian Journal of Psychology, 2, 80–83. ISSN 0019-5553.
• Md Irfan, D. (2025). Risk-adjusted return analysis of mutual funds: An empirical study of the Indian market. International Journal of Emerging Technologies and Innovative Research, 5(8), 9–15. ISSN 2583-0554.

2024-25

• Kishore Kumar. &  Preethi Jyosthna. (2025). Impact of flexible work Arrangements and Digital Tools on Employee Well being: A Gender and Age Analysis in the Life Insurance Sector. Prayukti Journal of Management Applications. 5 (1), 4-13.
• Nayamath Basha, S., & Naik Vankadoth, R. (2025). Consumer brand preferences towards decorative paints in the Greater Hyderabad region. International Journal of Innovative Research of Science, Engineering and Technology, 14(1), 818–824.
• Naik Vankadoth, R., & Nayamath Basha, S. (2025). A comparative performance analysis of IT sector mutual fund schemes in India using risk–adjusted measures. International Journal of Advanced Research in Education and Technology, 12(1), 302–310.
• Ramesh, R., & Venkateswara Rao, P. (2025). A study on factors affecting consumers’ purchase intention toward electric vehicles with reference to Tata Motors. International Journal of Advanced Research in Education and Technology, 12(1), 311–315.
• Saraswathi, R., & Irfan, M. (2025). Financial market volatility and risk management strategies. International Journal of Multidisciplinary and Scientific Emerging Research, 13(1), 440–445.
• Kanaka Durga, V., & Kishore Kumar, D. (2025). A study on performance indicators of mutual funds. International Journal of Multidisciplinary and Scientific Emerging Research, 13(1), 446–450.
• Deepthi, C., & Vasantha Lakshmi, B. (2025). Analyzing fraud tendencies in the Indian banking sector. International Journal of Multidisciplinary and Scientific Emerging Research, 13(1), 451–455.
• Vamsidhar, B., & Irfan, M. (2025). A study on customer retention strategies and their impact on business performance: A case study of Indiabulls Securities. International Journal of Innovative Research of Science, Engineering and Technology, 8(4), 7544–7550.
• Sreedhar Reddy, K., & Vamsidhar, B. (2025). A study on customer satisfaction and service quality in organized mobile retailing: Evidence from BigC Mobiles Pvt. Ltd. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 8(3), 3950–3956.
• Suresh Kumar, G., & Nandini, N. P. (2025). An empirical study on equity risk–return analysis of selected Indian power sector companies. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 8(2), 1175–1179.
• Kanaka Laxmi, B., & Harish Reddy, K. (2025). A study on work–life balance of women employees at Zest Wings Informatics Pvt. Ltd. International Journal of Advanced Research in Education and Technology, 12(1), 294–301.
• Kanaka Durga, V. (2025). A study on portfolio management: Risk–return analysis of selected Indian stocks. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 8(3), 3957–3963.
• Suresh Kumar, G. (2024). Consumers’ usage of social media for user-generated content with special reference to Nellore District, Andhra Pradesh. Migration Letters, 21(S6), 340–351.
• Kanakalaxmi, B. (2024). Human capital management among IT companies in Telangana. Migration Letters,21(S6), 233. 1408-1415.
• Suresh Kumar, G. (2024). Consumers’ brand knowledge and purchase of electronic products in Chittoor, Andhra Pradesh. Educational Institutions Theory and Practice,30(5), 14196–14204. ISSN 448-2403.
• Kanakalaxmi, B. (2024). Consequences of a hybrid workplace model of IT companies in Hyderabad. Educational Administration: Theory and Practice,30(3). ISSN 2148-2403.
• Nandini, N. P., & Suresh Kumar, G. (2024). A study on the effectiveness of advertising strategies adopted by Mudra Communications. International Journal of Multidisciplinary and Scientific Emerging Research, 12(4), 1953–1957.
• Harish Reddy, K., & Kanaka Laxmi, B. (2024). Evaluating labour welfare and social security measures in the FMCG sector: Evidence from Coca-Cola. International Journal of Innovative Research of Science, Engineering and Technology, 13(9), 16938–16942.
• Kishore Kumar, D., & Kanaka Durga, V. (2024). A study on effectiveness of promotional activities on Hero MotoCorp. International Journal of Innovative Research of Science, Engineering and Technology, 13(10), 17885–17888.
• Venkateswara Rao, P., & Ramesh, R. (2024). A study on payroll management system in the Indian banking sector with special reference to ICICI Bank. International Journal of Innovative Research of Science, Engineering and Technology, 13(11), 19447–19450.
• Vasantha Lakshmi, B., & Deepthi, C. (2024). A comparative study of mutual funds and unit linked insurance plans (ULIPs). International Journal of Innovative Research of Science, Engineering and Technology, 13(12), 20919–20925.
• Irfan, M., & Saraswathi, R. (2024). Big data–driven approaches to stock market risk assessment. International Journal of Advanced Research in Education and Technology, 11(6), 3328–3331.

2023-24

• Deepthi, C. H. (2024). A study on impact of behavioral finance in investment decision, India. International Journal for Applied Research in Science & Engineering Technology(Technology and Knowledge-Based Entrepreneur for Sustainable Industrial Development Conference), 335–343. ISSN 2321-9653.
• Sreedhar Reddy, K., & Kishore Kumar, D. (2024). A study on consumer behaviour towards packaging of select dairy products at Creamline Jersey. International Journal of Innovative Research of Science, Engineering and Technology, 13(12), 20929–20934.
• Nandini, N. P., & Suresh Kumar, G. (2024). A study on consumer purchase intention towards social media marketing. International Journal of Multidisciplinary and Scientific Emerging Research.
• Ramesh, R., & Venkateswara Rao, P. (2024). Impact of advertising on consumer acceptability of new products: An empirical study of the telecommunication sector. International Journal of Multidisciplinary and Scientific Emerging Research, 12(1), 949–954.
• Suresh Kumar, G., & Nandini, N. P. (2024). An empirical study on the performance of derivative instruments in the Indian stock market. International Journal of Innovative Research of Science, Engineering and Technology, 13(2), 1054–1058.
• Vasantha Lakshmi, B. (2023). Economic crisis in Sri Lanka: An overview. European Chemical Bulletin, 12(Special Issue 6), 6008–6020. ISSN 2063-5346.
• Harish Reddy, K., & Nayamath Basha, S. (2023). Human resource planning practices: A case study of Panyam Cements and Mineral Industries Ltd. International Journal of Innovative Research of Science, Engineering and Technology, 12(8), 11244–11248.
• Kishore Kumar, D., & Sreedhar Reddy, K. (2023). Quality of work life and job satisfaction among IT professionals: An empirical study. International Journal of Innovative Research of Science, Engineering and Technology, 12(8), 11249–11253.
• Venkateswara Rao, P., & Ramesh, R. (2023). Impact of talent acquisition practices on employee satisfaction and organizational productivity: Evidence from Hero MotoCorp Ltd. International Journal of Innovative Research of Science, Engineering and Technology, 6(8), 2507–2512.
• Nayamath Basha, S., & Harish Reddy, K. (2023). Customer satisfaction toward OTT in Telangana: An empirical study in Hyderabad city. International Journal of Innovative Research of Science, Engineering and Technology, 6(9), 2812–2817.
• Vasantha Lakshmi, B., & Irfan, M. (2023). A comparative analysis of the S&P BSE Sensex and global stock indices: Implications for portfolio diversification. International Journal of Innovative Research of Science, Engineering and Technology, 12(9), 12225–12230.
• Irfan, M., & Vasantha Lakshmi, B. (2023). Risk management in stock market. International Journal of Innovative Research of Science, Engineering and Technology, 6(10), 3108–3112.
• Kanaka Durga, V., & Saraswathi, R. (2023). A study on commodity markets with special reference to precious metals. International Journal of Advanced Research in Education and Technology, 10(6), 2461–2465.
• Saraswathi, R., & Kanaka Durga, V. (2023). A comprehensive study of equity analysis and its impact on investment decisions in India. International Journal of Advanced Research in Education and Technology, 10(6), 2455–2460.
• Kanaka Laxmi, B., & Irfan, M. (2023). A study on product mix and product line strategies at the Coca-Cola Company. International Journal of Innovative Research of Science, Engineering and Technology, 12(8), 11254–11258.
• Harish Reddy K, Nayamath Basha S, & Kanaka Durga D, (2023) Does The Performance of Various Environmental, Social and Governance (ESG) Funds Differ? A Study with Special Reference to SBI ESG Funds. Academy of Marketing Studies Journal, 27(6), 1-12. ISSN 1528-2678-27-6-241.
• Nayamath Basha & Saraswathi, R. (2023). Impact of COVID-19 lockdown on unemployment in India – A before, during and after analysis. Academy of Marketing Studies Journal,27(6), 1–13. ISSN 1095-6298.
• Nandini, N. P. (2023). A study on rural marketing at Heritage Foods India Ltd. International Journal of Multidisciplinary Educational Research,12(6), 20–26. ISSN 2277-7881.
• Abhaykumar Pote. (2023). Recruitment and selection at TATA AIG Insurance. International Journal of Management and Economics,5(2), 1–4. ISSN 2664-7079.
• Mallika Rao, P. (2023). Is patient experience the new normal in healthcare sector? Academy of Marketing Studies Journal,27(2), 8. ISSN 1095-6298.

2025-26
 

• Preethi Jyosthna, K. (2025). Role of MSMEs in women entrepreneurship development. In Ministry of MSME, Government of India(p. 109). ISBN 978-81-985841-1-3.
• Mohammed Irfan & Vasantha Lakshmi, B., (2025). A Comprehensive Review on Financial Explainable AI: Techniques, Applications, and Future Directions. In Impact of Artificial Intelligence Implications and Challenges(p.198). S Publishers. ISBN 978-81-992767-9-6
• & Vasantha Lakshmi, B., (2025). Artificial Intelligence in Banking: A New Era of Financial Services. In Impact of Artificial Intelligence Implications and Challenges(p.107). S Publishers. ISBN 978-81-992767-9-6
• Vasantha Lakshmi, B., Mohammed Irfan & B Vamsidhar., (2025).The Transformative Impact of Artificial Intelligence on Financial Analytics in the Indian Banking Sector. In Impact of Artificial Intelligence Implications and Challenges(p.198). S Publishers. ISBN 978-81-992767-9-6

2024-25

• Deepthi, C. H. (2025). Impact of digitization on women empowerment – Rural regions, in India. In Empowering rural women: Policies, strategies and outcomes(ICSSR-sponsored 2-day National Seminar proceedings, pp. 81–84). Edupress Publishers. ISBN 978-81-982681-5-0.
• Vasantha Lakshmi, B. (2024). Financial inclusion – The role of MFI in India. Indian Academic Researchers Association. ISBN 978-93-94293-16-8, 169–172.

2023-24

• Mallika Rao, P. (2023). Enriching learning: Exploring worldviews and values in higher education. In Worldviews and values in higher education: Teaching, learning, curricula, and assessment(p. 10). Emerald. ISBN 978-180262897-5.
• Mallika Rao, P. (2023). Enriching learning: Institutional governance, leadership, and capacity building. In Worldviews and values in higher education: Teaching, learning, curricula, and assessment (p. 10). Emerald. ISBN 978-83549-635-0.